| 1. | With the development of electric power industry reform , the customers are showing more demands in power quality , reliability , convenience and the whole process of service . however , as an invisible product , there is still no systematic research about its strategy , organizational structure and its hrm . no more are its promotion , marketing concept establishment and the capital arrangement
但是作为没有形式产品的电力商品如何进行增供促销，供电企业如何树立完整的营销理念，建立营销战略思想和完善的营销组织体系，在市场营销活动中如何进行合理的人力资源配备和资金安排等，都没有比较系统的研究和探讨。 |
